Logotype & Identity Design
I am passionate about working on identity design and branding development projects. I participated in a long list of identity development and redesigning; the industries are very diverse. Below you will see some of the brands I worked with.
AVIVA
The brand belongs to a Hair Revitalizer and Growth System that promotes longer, thicker, healthier hair.
I lead the development of the identity and logotype from scratch, beginning with market research, establishing user needs and personas, design concepts, final design, packaging design, visual design for the web, and several points of purchase collaterals.
The brand was featured in magazines such as Elle, Bazaar, Newbeauty, American Spa, Upscale, etc.
Currents News
It is an award-winning American Catholic news outlet (Digital, TV, and Social) and the go-to source for news from the Catholic perspective reporting on secular and non-secular events in the New York City area.
I worked with the News Director and Marketing Director to completely redesign the show’s identity and bring the show back to the present time by updating all the graphic cues and references behind the show’s inception and naming. The goal was to communicate the show’s quality, professionalism, and relevancy.
Various logotypes
I’ve developed more than a hundred logotypes and identity projects throughout my career. The logotypes below have gone through a development process that includes research, market analysis, concept creation, sketching, drafts, and final deliverables. It’s impossible to showcase each case study, but it is worth showing some of the clients I have helped.
Let’s connect!
I’d love to hear from you.
Let’s connect!
I’d love to hear from you.