Publication Design
(and merchandising as well 😅) Below, you will see some of my editorial, publication, and promotional design projects. My goal is to showcase my experience in various industries and channels I’ve worked.
Big Drop NYC
Art Direction | Concept Creation | Photo Retouch
It is a women’s online and retail clothing boutique selling exclusive labels and unique independent designers. You can find the stores in Soho, Upper East Side, East Hampton, and Miami Beach.
I teamed up with a copywriter to create various digital and print designs for the seasonal lookbooks, from defining the concepts, the look, and feel to designing the spreads and photo retouching and creating comps.
Old School
Art Direction | Concept Creation | Layout Design
The publication was a prototype for a Mexican pop culture magazine where the iconic brands of the past take get brought to life. It is a project of a small house of a talented-minded group of friends passionate about popular culture.
I was in charge of the magazine’s art direction, designing the layout, and participating on the editorial board creating the concept.
Various
Art Direction | Concept Creation | Layout Design
I created a program book for one of the most significant Design and Architecture conferences at the University of Monterrey in México. I designed and art directed the brand and program book of a candlelight evening prayer for healing from the violence that was raging in the city. It brought nearly 2,000 community members to Grand Army Plaza, Brooklyn, NY. I have designed small but fun collateral pieces for some media and fashion companies in NYC.
9/11 Memorial Mass
Concept Creation | Layout Design
I defined the concept and designed the layout of a program book for a Memorial Service (Mass and orchestra concert) produced by the Diocese of Brooklyn on September 11 at the Co-Cathedral of St. Joseph. The service was a rendition of Mozart’s Requiem for the FDNY firefighters who lost their lives on the days of the 9/11 attacks.
Tigres Futbol (Soccer) Club
Art Direction | Concept Creation | Editorial Design | Photo Retouch
I am proud to work for one of the biggest and most successful soccer teams in the main league in México. Born in 1960, Tigres FC is linked to the best public educational institution in the north of México, the UANL. During the three years I worked with the Marketing department, I teamed up with the Creative Director and Marketing Director to create print, digital and experiential campaigns. I participated in photoshoots, art direction of multiple marketing initiatives, and promotional material. I was entirely in charge of creating and establishing design concepts, look and feel, and prototyping products.
All this work contributed to selling close to 40k+ ticket holders per season and approximately $190 million in revenue.
Steve Madden
Art Direction | Design | Photo Retouch
Steve Madden, a well-known brand in the fashion industry for women’s and men’s shoes, entered the Mexican Market to increase brand awareness, expand its territory and increase sales. I got commissioned by the Account Director to work on a series of digital designs and promotional material to support their goals.
I was responsible for creating the creative concepts, directing photoshoots, and designing the digital spreads for their advertising.
Let’s connect!
I’d love to hear from you.
Let’s connect!
I’d love to hear from you.